About

As a CRO Speciaist and Front End Developer at British Gas, I apply my technical and creative skills to design, execute, and manage of A/B and multivariate tests for the UK's largest energy and home services provider.

I work within a cross-functional team, using various languages, tools and frameworks, such as React, jQuery, JavaScript, CSS, HTML, Adobe Target, Adobe Analytics, and Figma. I act as a point of escalation for front-end development queries, plan and manage projects from inception to completion, contribute to the development of A/B tests and make data-driven recommendations to stakeholders.

Before joining British Gas, I worked as a Front End and CRO Developer for Next, where I was responsible for the development of A/B tests, using Monetate and Google Analytics; contributing to an uplift of £25M. I regularly collaborated with product owners, business users and an established team of internal and external developers.

I also founded and managed Monocode, an innovative digital agency, where I combined both creative and technical aspects of design and development to optimise clients’ online presence and brand awareness. I have a BA (Hons) in Fine Art from De Montfort University, and I am passionate about creating unique and engaging digital experiences.